Sexy Lee Hyolee has selected to be the first Asian model used for Calvin Klein Jeans.
Calvin Klein Jeans' 2007 "Pure Calvin" line has selected Hyolee as the representative for the "Pure Muse" sub-line. This new line features a new back pocket Omega logo made like a white painting. This design hopes to give an artistic and vintage feel for the jeans.
A Calvin Klein Korea representative stated that when looking for a model, they wanted the model to evoke the "sheik and New York" style that the name brand has become accustomed to. When thinking of the fashion icon that could fill this role, only Lee Hyolee really came to mind and was thus selected for Pure Muse.
Hyolee has signed a 6 month contract with Calvin Klein to be the Asian representative and will be one of the highest paid models for the brand. Her image will appear in newspapers, TV ads, and stores all throughout Korea.
The photos have already been featured in this March's issue of Bazaar Magazine (as seen in the photo above).
credits:
Bjunkyard
Koreancraze
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